Editing & publishing
Commissioning, structural editing, subediting, proofreading and production for print and digital publications.
Cardiff · Wales · UK
The right words
in the right order
to get results.
I’m Sally Hales, an editor and journalist with more than 20 years’ experience, and a fundraising specialist working with arts and social purpose organisations.
Editorial judgement meets practical delivery.From shaping a publication or polishing a story to building a persuasive case for support, I help ambitious ideas find the right readers.
What I do
Words, strategy and more.
Available for editorial work, production shifts and fundraising projects. I’m particularly interested in culture, communities and public life.
Stories & content
Reporting, interviews, features, headlines and accessible copy shaped for the reader and the platform.
Income & impact
Trust and foundation applications, cases for support, prospect research, donor communications and fundraising planning.
Selected experience
My work spans national newsrooms, newsstand and membership magazines and arts organisations. I bring the same care to a call to action, headline or funding proposal.
20+ years
Journalism and editing across newspapers, magazines, digital publishing and specialist titles.
WHQ
Editor of Welsh Housing Quarterly, covering housing and regeneration in Wales.
MCIOF (Dip)
Fundraising qualification with distinction; former Development Manager at National Theatre Wales.
Get in touch
Have a commission, project or idea?
Tell me what you’re working on, the scope and the timing. I’m based in Cardiff and work with clients across the UK.
sally@sallylhales.com LinkedIn ↗