From first idea
to final word.
I work with publishers, newsrooms and organisations that need thoughtful editorial work or persuasive fundraising communications. I can take on a defined commission or provide ongoing support.
Editing & publishing
A clear structure, a consistent voice and careful production help a publication earn its readers’ attention. I can work on a single piece, an issue or an ongoing editorial schedule.
Commissioning & development
Shape briefs, work with contributors and strengthen the structure and focus of a story.
Subediting & proofreading
Make copy accurate, readable and consistent with your house style, from headlines to final proofs.
Magazine editing
Plan and edit print or digital issues, coordinate copy and keep production moving.
Digital publishing
Adapt stories for online readers with clear headlines, standfirsts, captions and useful page structure.
Stories & content
I report, interview and write with the audience in mind. My work has covered arts and culture, heritage, business, housing and public life.
Features & interviews
Reported stories with a strong angle and a voice that fits the publication.
News & analysis
Clear, timely copy that explains what has happened and why it matters.
Editorial content
Profiles, explainers and articles that turn specialist knowledge into accessible reading.
Production shifts
Newsroom editing, headline writing and digital or print production support.
Income & impact
I help arts and social purpose organisations make a convincing case for their work, identify opportunities and communicate the difference funding makes.
Trusts & foundations
Prospect research, tailored applications and grant reporting grounded in the funder’s priorities.
Cases for support
Bring purpose, evidence, budgets and human stories into a coherent fundraising narrative.
Donor communications
Appeals, updates, stewardship and impact reports that respect the relationship with supporters.
Planning & pipeline
Practical prospect lists, application schedules and fundraising plans that teams can use.
MCIOF (Dip). Former Development Manager at National Theatre Wales.
Tell me what you’re working on.
Send a short outline, your timescale and the kind of support you need. I’m based in Cardiff and work with clients across the UK.
sally@sallylhales.com LinkedIn ↗